Saturday Cannabis

One of the amazing brands I worked on in my time with Entourage Health Corp. (formally WeedMD Rx) was Saturday Cannabis - a dismissed segment of the growing organization I saw so much potential in.

I worked with my team to help redevelop an entirely new strategic positioning and visual concept for this underdog brand, going back to basics and the excitement of pre-legalization aesthetics.  Bold, brave and very tongue-in-cheek, just like how Saturday (should) feel.

Saturday Cannabis is a cannabis brand created with the ‘Legacy Consumer’ at its core. Proudly boasting a curated product portfolio dedicated to flavour forward offerings, infused with rich terpene profiles and abundant aromas. With a focus on embracing cannabis 2.0, (think vapes, edibles) Saturday serves consumers' ever-evolving needs and tastes.